Lucy Lube

• Location: Melbourne, Victoria, Australia
• Year Founded: 2019
• Point(s) of differentiation: Majority-Woman-Owned & Expert-Led

Lucy Lube’s mission is to shift the concept of what sexual wellness can be through the purposeful creation of products and communities in order to facilitate more fulfilling sexual experiences. 

Lucy Lube believes that connection is a core component of any relationship, both with yourself and with partners. They are building a connected community of like-minded individuals who value quality, pleasure, and intimacy, and are committed to creating a platform and collective voice to honor and improve people's experiences with intimacy. Their products are made to enhance natural, sensual, and sexual pleasures and to provide a sense of intimacy, expression, empowerment, and wellness.

Their water-based lubricant is certified Australian-made, vegan, odorless, tasteless, and most importantly not sticky. It is made of only the best ingredients and materials so that you can feel confident using it on the most sensitive parts of your body.